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EU Trade Mark Reforms

On 1 October, changes came into effect across the European Union which broaden the range of things for which trade mark protection can be given. It is no longer necessary for a trade mark to be in visible form.

Trade marks can now include sounds, smells or moving images as well as specific colours and holograms. In addition, the providers of quality assurance standards can trade mark their logos and permit others to use them under licence to show their compliance with the relevant standard.

The EU Intellectual Property Office has further information on the changes.

The contents of this article are intended for general information purposes only and shall not be deemed to be, or constitute legal advice. We cannot accept responsibility for any loss as a result of acts or omissions taken in respect of this article.